Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

by Ryan Holiday

even the best-designed products and greatest ideas go nowhere without a jump.

Virality is not an accident. It is engineered.

Nir Eyal explains, “While growth is important, growth without engagement is what we call a ‘leaky bucket’ business.

“Vanity metrics are the numbers you want to publish on TechCrunch to make your competitors feel bad,”

Vanity metrics are measurements that paint a rosy picture for a start-up but aren’t actionable.