Doug Lautzenheiser

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Telling people that they’ve believed a lie for a long time is no way to make friends. If it’s a good lie, a lie that led people to enjoy themselves or to be productive, then taking that lie away is actually hurtful. I hesitated to write a book about lies, just because we love these lies so much.
All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
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