The making isn’t hard or special or differentiating any longer. And the end of the curve, the place where you actually tell your stories and authentically live up to what you say you’re going to do—that’s where the leverage is now. The right side of the curve, where you take something people may or may not need and turn it into something they definitely want—that’s where the money is. There are only two things that separate success from failure in most organizations today: 1. Invent stuff worth talking about. 2. Tell stories about what you’ve invented. Make up great stories. That’s the new
...more
