Doug Lautzenheiser

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It’s so tempting to tell your story to an audience that desperately wants to hear it. The problem is that this audience may embrace your story but might not make you any money (or get you elected). It’s not enough to find a niche that shares a worldview. That niche has to be ready and able to influence a large group of their friends.
All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
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