Doug Lautzenheiser

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We all want to be safe, healthy, successful, loved, respected, happy and fit. We all want to have enough money to buy whatever we want. We all want friends and fun and a clean world to enjoy them in. But if we all want the same thing, why do we take so many opposite tacks to get there?
All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
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