1. “If it ain’t broke, don’t fix it.” The reason so many effective solutions take forever to get implemented is that the fear of change is greater than the cost of sticking with what you’ve got. In other words, people wait until they have a heart attack or get diabetes before they go on a diet. This is the most frustrating worldview a marketer can face. You believe in your product, you know your product will help people, but people refuse to notice it, never mind purchase it. One solution is to reconfigure your offering so that it’s easier to start using.
