Frames are the words and images and interactions that reinforce a bias someone is already feeling. The media uses frames all the time when telling us stories. When the newspaper calls someone a “UFO buff” or a “conspiracy theorist,” they’re making it easy for the rest of us to believe that this group is marginal. Politicians are becoming masters of using frames to tell their stories. You pick: “fanatical right-wing fundamentalists” or “people of deeply held beliefs.” Each phrase is easy to embrace for a community that shares a worldview.
