Great stories make a promise. They promise fun or money, safety or a shortcut. The promise is bold and audacious and not just very good—it’s exceptional or it’s not worth listening to. Phish offered its legions of fans a completely different concert experience. The promise of a transcendental evening of live music allowed the group to reach millions of listeners who easily ignored the pablum pouring out of their radios. Phish made a promise, and even better, kept that promise.
