Ishan Girdhar

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Everyone is a liar. We tell ourselves stories because we’re superstitious. Stories are shortcuts we use because we’re too overwhelmed by data to discover all the details. The stories we tell ourselves are lies that make it far easier to live in a very complicated world. We tell stories about products, services, friends, job seekers, the New York Yankees and sometimes even the weather.
All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
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