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K.C. Procter
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All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All, by Seth Godin

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it’s awfully dangerous to assume that consumers are all the same—it’s even dangerous to assume that they’re all rational.
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All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
by Seth Godin
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