K.C.’s Kindle Notes & Highlights

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All, by Seth Godin

The desire to do what the people we admire are doing is the glue that keeps our society together. It’s the secret ingredient in every successful marketing venture as well.

See K.C.’s 143 highlights

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

by Seth Godin

Rate this book

Clear rating

1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

K.C.’s Kindle Notes & Highlights All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All, by Seth Godin

K.C.’s Kindle Notes & Highlights

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All, by Seth Godin