K.C. Procter

19%
Flag icon
your résumé should be about inventing remarkable things and telling stories that register—not about how good you are at meeting specs. Organizations that are going to be around tomorrow will be those that stop spending all their time dealing with the day-to-day crises of shipping stuff out the door or reacting to emergencies.
All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
Rate this book
Clear rating
Open Preview