Sam Fung

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Confidence is found in the doing. And that doing is called assertiveness. Confidence is as assertive does. Assertiveness is how you express confidence. Unlike confidence, which is a feeling, asserting is an action. You can think of it as confidence is an inside thing, while assertiveness is an outside thing. To assert yourself is confidence in motion. Assertiveness is found in the way you say things, the way you lean into your words.
The Next Conversation: Argue Less, Talk More. The Sunday Times bestseller, as heard on the Diary of a CEO podcast
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