But in our eyes, if your price point allows it, it’s certainly worth a shot—because you get to learn fast, iterate fast, and take control of the number of deals you’re generating. If you can get to a point where cold outbound is giving you repeatable success, it’s actually one of the simpler channels to scale up, because it’s just a function of adding people to follow the process and work the lists. Just like paid ads, there’s high risk because of the capital outlay you generally need to make up-front, but high rewards in that it can scale pretty quickly if you can get good unit economics.
