Pick the first pain point from the list and show the prospect the one key feature in your platform that solves it. That’s the “feature” part. Once you’ve done that for the first feature, transition right into the “ask,” which is made up of three key questions: Does what I just showed you solve the problem you have? What do you think the impact on your business would be if you implemented this? Is this something that you can see you and your team using?





