Retargeting ads work by placing a “pixel” from an ad platform (Meta, Google, etc.) on your content—which essentially “tags” users who visit that content, adds them to an advertising audience, and allows you to place ads in front of them on social media or in their search results. Retargeting ads will keep your company top of mind, lead the prospects back to your content and resources, and are incredibly efficient to run from a financial standpoint because you’re only serving them to people who have already interacted with you.
