As you probably guessed, this is the critical first step—we’ve got to figure out the “one thing”—the one moment that every new user needs to experience in order to see the value in your SaaS platform. Sometimes it’s obvious—but oftentimes, it’s not (or we have limiting beliefs about how “every user is different”). The thing your users want might be different than what you think they want. And to figure it out…you need to ask them.
