Ever said any of these? “I have no idea why our users aren’t smart enough to figure this out.” “If they’d just read the docs, they’d know exactly how to use it.” “There’s no way these people can’t figure out how to get set up—it’s so obvious.” There’s a reason for this: Johnny calls it the “Expert’s Dilemma.” The Expert’s Dilemma occurs when you’ve spent so much time solving a problem that you forget how to explain it to a beginner.
