Process: Do I have a process for this channel that’s documented, executable, and consistently producing results? People: Do I have people dedicated to executing this process without my direct involvement? Scorecard: Do I have a measurable scorecard for this channel that allows me to measure its inputs (activities) and its outputs (results)? Testing: Do I have a testing cadence in place to continually test new strategies to improve or maintain the results of this channel over time? CAC Payback Period: Am I recovering my Customer Acquisition Cost in under 90 days?
