And the most common mistake that we see founders make? Having weak positioning on the website, specifically around who you serve and how you serve them. When a buyer is ready to make a decision, they’re trying to confirm that your software is “for them”—, and your website should clearly and explicitly explain whether or not that’s true. Don’t leave it up to your prospects…you’ve got to control the narrative. Other key elements include super-dialed product and feature pages, some solid case studies that map back to your ideal customer profile, and of course a one-click path to your free trial
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