Create helpful content about the main problem and how to solve it—that doesn’t have anything to do with your software. Why? Because you’re not telling them that you’ve got the best product. You’re teaching them how to think about the problem—and that it needs to be solved in a certain way. And (of course) your product should be the best way to create that solution. “Your top-of-funnel content must be intellectually divorced from your product, but emotionally wed to it.”—Joe Chernov (CMO of Pendo).
Importante seo
