If your SaaS company is losing half of its brand-new customers before their implementation period is over, you’ve got big problems. For one, your new customers should be the most excited—they’re getting the most attention, they’re excited about the product, and they should be fired up about the value they’re receiving. Second, when that many customers are leaving that frequently, they’re clearly unhappy, and unhappy people talk, and when unhappy people talk, your sales team ends up having to answer to more and more objections. Enter problem three: at that rate, you’ll churn right through the
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