Eugene Peffer

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the conditioning process creates strong associative memories. You’ve also learned that associative memories stimulate subconscious automatic physiological functions by activating the autonomic nervous system. Think of Pavlov’s dogs again. Once Pavlov conditioned the dogs to associate the bell with getting fed, the dogs’ bodies were immediately physiologically changed, without much control from the conscious mind.
You Are the Placebo: Making Your Mind Matter
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