“Clothes, hair, makeup . . . it’s all part of your personal brand. What represents you. How you want other people to perceive you.” “So you want to be perceived as . . . dark and scary?” Dean says. “No. It’s more about how I don’t want to be perceived. I don’t want people to see me as someone who seeks approval or belonging. I don’t want to be a part of trends or styles. And I don’t want to look like I’m trying to attract anyone.”
