Jensen is also ruthless about prioritizing his time. Adobe CEO Shantanu Narayen recalls a breakfast with Jensen where they had a great conversation about business issues, from innovation and strategy to culture.12 When Narayen checked his watch, Jensen remarked, “Why are you looking at your watch?” Narayen responded, “Jensen, don’t you have a calendar?” Jensen replied, “What are you doing? I do what I want.” Narayen appreciated the advice. Jensen was telling him to focus on the most important activity at all times and not be beholden to a schedule.