Conversely, when an employee starts rambling, Jensen will say “LUA,” which he pronounces like a single word: Looh-ahh. Bryan Catanzaro, the Nvidia executive, explained that LUA is a warning sign that Jensen’s patience is growing thin. When he says it, Jensen wants the employee to stop and do three things: Listen to the question. Understand the question. Answer the question. “LUA means pay attention because you’re talking about something important and you need to do it properly,” Catanzaro said. “He does not like it when people put up an abstraction or sort of puffery to deflect an answer to a
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