We are sometimes told, by various self-help experts and gurus, that we can make more money while working less. Jensen is the antithesis of that notion. There are no shortcuts. The best way to be successful is to take the more difficult route. And the best teacher of all is adversity—something he has become well acquainted with. It is why he still keeps going at a pace that would see most other people, at any age, burn out. It is why he still says, to this day, and without any trace of hesitation or irony or self-doubt: “I love Nvidia.”