In 2006, he became the first hire at a new division called Nvidia Research. In his first weeks on the job, Luebke had lunch with Steve Molnar, a system architect at Nvidia and a long-time friend, and asked him what he thought a research group at Nvidia should do. For instance, should it be organized around pursuing patents? Molnar thought about it for a while and said, “I don’t see Nvidia as some kind of IP fortress. Our strength is just outrunning the other guy.”