In the end, Jensen prevailed. Intel went with a more open standard, one with better capabilities and that encouraged innovation. It was a victory not only for Nvidia but also for the graphics industry as a whole—with an open standard, peripheral card makers could dictate the pace of technological improvements without having to wait for Intel to catch up. According to Gelsinger, Nvidia owed its future success to “the open PCI platform that enabled his graphics devices to really race ahead of everybody else.”
