It would not be easy to match Jensen’s vision with market reality. Nvidia had the product and production problems solved, but now Jensen asked his team to figure out ways to create a market for CUDA—to “solve the entire problem,” as he put it. This would require a systematic analysis of the needs of every industry, from entertainment to health care to energy, and to not only analyze potential demand but also figure out how to unleash it via special, GPU-centered applications in each field. If developers didn’t yet know what to do with CUDA, Nvidia would teach them.
