So Jensen asked employees at every level of the organization to send an e-mail to their immediate team and to executives that detailed the top five things they were working on and what they had recently observed in their markets, including customer pain points, competitor activities, technology developments, and the potential for project delays. “The ideal top five e-mail is five bullet points where the first word is an action word. It has to be something like finalize, build, or secure,” said early employee Robert Csongor.14
