One of Baltuch’s younger colleagues, Keita Kitahama, was a recent college graduate who had been hired to ensure Nvidia graphics cards worked well with major monitor vendors. Kitahama was naturally shy and didn’t know much about the business development process. One day, while Baltuch was drinking his daily cup of tea, Kitahama approached him and asked, “What’s the best way to do this?” Baltuch replied, “You have the industry’s hottest commodity. Use it.” He was referring to Nvidia’s latest graphics cards, called the GeForce. He instructed Kitahama to talk to another product manager, Geoff
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