Jensen’s at-times harsh approach was a deliberate choice. He knew that people would inevitably fail, especially in a high-pressure industry. He wanted to offer employees more opportunities to prove themselves, believing that they, in every case, are often just one or two epiphanies away from solving their problems themselves. “I don’t like giving up on people,” he said. “I’d rather torture them into greatness.” The method is not intended as a means to show off how much smarter he is than his employees. Instead, he sees it as a guard against complacency.