“Exactly. After the rebrand, they went from the fifteenth most lucrative carrier in the United States to the second…because no one can compete with the American Airlines loyalty program.” Avery shrugs. “Glass ceilings, you know?” “All that because of a little color switch?” Avery shrugs with a sweet smile on her face. “It’s a little more complex than that, but yes. Pretty much. That’s the power of brand identity.”
