What does the world’s richest man want that he cannot have? What will he pay the biggest premium for? He can buy whatever he desires. There is no luxury past his grasp. But what he wants above all else, to a pathological degree, with an unsteady obsessiveness that’s thrown his fortune into question, is recognition. He wants to be recognized, to be seen in a deep and human sense. It’s what Willy Loman wanted and it’s what ended up killing him. Musk spent $44 billion to buy himself what poor pathetic Willy Loman couldn’t have. Yet it can’t be purchased at any sum. He tried to buy the recognition
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