Before trolling took on its contemporary meaning, it was a description of a method of fishing. You put a lure in the water, bright and colorful, meant to mimic a possible morsel of food for a hungry fish, and drag the lure through the water in circles attempting to attract a fish toward the bait. It’s a trick of attention: you try to grab the fish’s attention, trigger the fish’s response mechanism, and by the time it realizes the mistake it’s made, it’s too late.