Maureen

3%
Flag icon
Attention is a kind of resource: it has value and if you can seize it you seize that value. This has been true for a very long time. Charismatic leaders and demagogues, showmen, preachers, great salespeople, marketers, advertisers, holy men and women who rallied disciples, all have used the power of attention to accrue wealth and power.
The Sirens' Call: How Attention Became the World's Most Endangered Resource
Rate this book
Clear rating
Open Preview