We need a movement that resists the predations of attention capitalism, just as the back-to-the-land movement, and the luddites and trade unions all resisted the forms of commodification and alienation they faced. We see the impulses toward these movements everywhere, from the runaway success of critiques of the current attentional status quo in the documentary The Social Dilemma and in Jonathan Haidt’s book The Anxious Generation. But there are also people working to create a grassroots movement of attention resistance.