We’ve got three main aspects of attention in our working model: involuntary attention, voluntary attention, and social attention. Compelling attention, that is, grabbing it, is much easier than holding it, since grabbing attention doesn’t depend on unlocking the boundless mysteries of the human soul. That means competitive markets for attention are going to tend toward the slot machine model. But alongside those two aspects of attention is that third potent aspect of attention, social attention. You can’t really understand the attention age without understanding how this too has been
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