A shorthand for how contemporary digital attention miners extract attention is: hail, grab, hold. Those three methods correspond to the three main aspects of attention: social attention, involuntary attention, and voluntary attention. The first two forms of attention and attentional capture are far easier than the last one, and so the vast resources and technology increasingly brought to bear on this lucrative problem tend to exploit our social identities and our neurological wiring, to compel attention through interruption.
