The history of the commodification of attention is that demand always grows, that different entities find new ways of engaging attention and selling that attention to advertisers, but there’s always an inescapable perverse consequence to the proliferation of sales of audience attention: in aggregate the growth of competition in advertising makes each ad less valuable. This is pretty intuitive. If you drove around a deserted island all day with not a sign of commercial life anywhere, and then encountered a single massive billboard for Lexus, it would (a) definitely grab your attention and (b)
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