Though she wasn’t quite putting it in these terms, what Klein identified is the process by which the attention economy eats the real economy. The bulk of the value of the enterprise of, say, Nike is in its central attentional holding—its instantly recognizable swoosh—not in the technical know-how or factors of production (supply chains, factories, access to labor) that industrial firms of an earlier era would view as their central source of value.
...what (Naomi) Klein...
