You can see how this model, a kind of attentional multi-level marketing scheme, would create the incentives that led to individual salespeople screaming out their product on the sidewalks like news sirens.[10] And it worked. Day’s innovation stuck, and over the course of the nineteenth century grew into an advertising-focused print industry that was the foundation of the first version of mass media. In fact, this basic model—give away the product or charge a nominal cost and make your profit by selling the audience to advertisers—became the dominant business model for most media over the next
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...worked. (Benjamin) Day's...
