When, to take one fairly recent example, Russia invaded Ukraine, we went into breaking coverage and took no commercial breaks. Then after a few days, we started taking breaks. After several weeks, we started doing other stories mixed in with the war in Ukraine, but we were still leading with the Ukraine story. Then about a month in we started to sometimes lead with other stories. At forty-five days from the invasion’s start, we would occasionally do a show that didn’t have the war in it at all. A year later we’d go weeks or months without covering the war. The attention was all burned up.
