An influencer is someone who has a large social media presence and uses that to endorse brands for money. No different from the heady days of the Nineties when big name actors would hawk toothpastes in other countries for mega bucks. Well, except that this new group isn’t famous for anything but their influencing. There is no talent that lies behind it, no singing or art or writing that gave them a springboard to start flogging stuff. It’s usually just thin white women (or bulky white men) who have preternaturally bright smiles and unnervingly beige homes (all the better to photograph tat in)
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