“practical intelligence.” To Sternberg, practical intelligence includes things like “knowing what to say to whom, knowing when to say it, and knowing how to say it for maximum effect.” It is procedural: it is about knowing how to do something without necessarily knowing why you know it or being able to explain it. It’s practical in nature: that is, it’s not knowledge for its own sake. It’s knowledge that helps you read situations correctly and get what you want. And, critically, it is a kind of intelligence separate from the sort of analytical ability measured by IQ.