This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

by Seth Godin

Constructing a strategy connects our goals to our insight, amplified by our resources, and allows us to make a difference. Our blueprint is the actionable strategy we’re committing to. A series of 17 questions shines a light on the work to be done. It brings tomorrow forward to today, right here and right now, allowing us to articulate a strategy. • Who are we here to serve? • What is the change we seek to make? • What are our resources? • What is the genre we’re working in? • Who has done something like this before me? • What systems are in play? • Am I changing someone’s status? • Why would anyone voluntarily choose to be part of this work? • What will they tell their colleagues? • Who gains in status, affiliation and power by supporting this work? • Will early support translate into more support later? • Where is the network effect? • What do I need to learn to make this work? • Who do I need to work with? • Where is the dip and when should I quit? • What will I do if it doesn’t work out? • How much is enough?