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This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life), by Seth Godin

Geoff Moore took Rogers’ idea and expanded it by focusing on the way time unfolds as an idea spreads through the culture.

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This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

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