A short-term game is a discrete interaction with an outcome. Some examples: • Talking your way out of a traffic ticket • Finishing a freelance project and pleasing the client • Writing a post that wins a lot of attention online • Winning an argument with your partner A long-term game is the sum of a series of short-term games. Examples include: • The outcome of a night of playing poker • A ten-year career as a brand manager • Building a platform for your work online