When Michelin rolled out the puncture-proof tire, they were sure they had a billion-dollar innovation. It was better for drivers, car manufacturers, and the industry. A few years later, the project was dead. Ron Adner explains that because the local tire shops, garages, and repair depots would need arduous training and new equipment, they hadn’t eagerly participated in the early days of the project, and Michelin had largely ignored them. As a result of this missing link, customers discovered that they had a great deal of trouble getting their tires serviced, and were often pushed to buy normal
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